Download link: Next Best Action Marketing What Is It And How To Succeed.mp3
“Next best action” is about customer-centric marketing, putting consumers at the heart of each and every marketing action, customer journey and experience. It considers the next action a consumer will take or should take based on the journey they’re on and the best way marketers should respond.
In this 30-minute webinar, V12 explores how marketers can use digital and data-enabled marketing techniques to meet consumers wherever and whenever they prefer across channels and with the right messaging.
Key Topics Include:
* How to use data and technology to develop deep insights into your customers and prospects
* How to apply modeling and analytics to understand how to develop the next best offer along the customer journey
* How to enhance the customer experience by better understanding purchase intent with in-market indicators
* Examples of Next Best Action marketing in the real world