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“Next best action” is about customer-centric marketing, putting consumers at the heart of each and every marketing action, customer journey and experience. It considers the next action a consumer will take or should take based on the journey they’re on and the best way marketers should respond.

In this 30-minute webinar, V12 explores how marketers can use digital and data-enabled marketing techniques to meet consumers wherever and whenever they prefer across channels and with the right messaging.

Key Topics Include:

* How to use data and technology to develop deep insights into your customers and prospects
* How to apply modeling and analytics to understand how to develop the next best offer along the customer journey
* How to enhance the customer experience by better understanding purchase intent with in-market indicators
* Examples of Next Best Action marketing in the real world

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Make Customer Experience the New Growth Driver with Next Best Action
Next Best Action looks at the best way of engaging with customers in the most relevant and efficient way using Machine Learning to automate, learn, and improve recommendations over time. In our explainer video, Datatonic's Senior Data Scientist, Pete Barty, covers: 00:08 What is Next Best Action 00:30 The Customer Analytics Roadmap: from manual Campaign Management to Next Best Action 2:20 Next Best Action in Practice: Maximising ROAS 4:05 The Four Foundational Layers of an effective NBA solution 6:42 Top Tips to Get Started

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The State of Mover Marketing | V12 Leadership Insights
Through the use of new technology and consumer insights, mover marketing strategies can now go far beyond a simple direct mail campaign and contribute substantially to a comprehensive customer acquisition and retention strategy. In this video, Anders Ekman, President of V12, a Porch Company, discusses how mover marketing has evolved digitally and how brands are leveraging mover insights and programs to turn movers into customers. Connect with Us 🤝 LinkedIn: https://bit.ly/2VMQ9Ev Twitter: https://twitter.com/V12Data Facebook: https://www.facebook.com/V12Data/ #NewMoverMarketing #CustomerRetention #CustomerAcquisition #ROI #Sales #Marketing #MoverMarketing

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Taysols: Next Best Offer Recommendation System using Amazon SageMaker
Learn more about This Is My Architecture at - https://amzn.to/2JJCIww. Recommendation systems are fundamental to today's digital experiences and helping customers find just the thing they need, not just want they want keeps customers coming back. But generating next best offers from data not just based on statistics, but sentiment. In this episode Taysols talks us through how they built a multi layered machine learning system using Amazon SageMaker to cluster similar customers behaviors, do better predictions through statistical analysis and generate compelling offers for customers. Host: Adrian De Luca, Partner Solutions Architect Customer: Dr Daniel Bassett, Chief Data Scientist Subscribe: More AWS videos http://bit.ly/2O3zS75 More AWS events videos http://bit.ly/316g9t4 #AWS

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Adam Gajtkowski - Next Best Action (NBA) - Personalised Recommendations | RecSys London
"Next Best Action: the FT Approach to Data-Driven Engagement Personalisation" A talk by Adam Gajtkowski, Data Scientist, Financial Times. Q&A 16:20 RecSys London Meetup https://www.meetup.com/RecSys-London/events/267720251/ Talks: - Adam Gajtkowski - "NBA - Personalised Recommendations | RecSys London" This video - Mark Gannaway - "Content-Based Recommendations: Dealing with the Paradox of Choice" https://youtu.be/vXe12zHtgDk - Joe Provost - "How Lyst Serves Recommendations with low latency, at scale" https://youtu.be/qfZsvoz3Gcg

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The single biggest reason why start - ups succeed | Bill Gross
Bill Gross has founded a lot of start-ups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector

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3 Keys to Success in Customer Next Best Action: Decision Modeling, Business Rules and Analytics
Different from traditional upsell or cross sell campaigns based on segmentation or one-size-fits-all campaigns, next best action programs leverage decision modeling, predictive analytics and business rules technology to create a dynamic view of the customer that automatically customizes the next best action for each individual customer interaction.

⏵PlayDownload 3 Keys to Success in Customer Next Best Action: Decision Modeling, Business Rules and Analytics.mp3

Why Does Mover Marketing Matter? | V12 Leadership Insights
Anders Ekman, President of V12, a Porch Company, discusses why mover marketing matters and how engaging with movers helps brands across verticals ramp up their customer retention and acquisition efforts. Connect with Us 🤝 LinkedIn: https://bit.ly/2VMQ9Ev Twitter: https://twitter.com/V12Data Facebook: https://www.facebook.com/V12Data/ #NewMoverMarketing #CustomerRetention #CustomerAcquisition #ROI #Sales #Marketing #MoverMarketing

⏵PlayDownload Why Does Mover Marketing Matter? | V12 Leadership Insights.mp3

Get the Next Best Action for Each Customer with Predictive Analytics
IBM Predictive Customer Intelligence (PCI) takes your customer data, applies predictive analytics and provides the next best action for each customer – so you can use it to deliver an exceptional customer experience. Use PCI to identify opportunities to generate revenue, build loyalty and improve customer service. Learn more: https://www.ibm.com/us-en/marketplace/predictive-customer-analytics

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How Can Brands Take Advantage of Mover Marketing? | V12 Leadership Insights
Anders Ekman, President of V12, a Porch Company discusses how brands can take advantage of mover marketing by utilizing proprietary mover audiences and engaging during key move phases. Connect with Us 🤝 LinkedIn: https://bit.ly/2VMQ9Ev Twitter: https://twitter.com/V12Data Facebook: https://www.facebook.com/V12Data/ #NewMoverMarketing #CustomerRetention #CustomerAcquisition #ROI #Sales #Marketing #MoverMarketing

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Start with why - - how great leaders inspire action | Simon Sinek | TEDxPugetSound
Never miss a talk! SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hB TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

⏵PlayDownload Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound.mp3

What is Digital Transformation?
https://www.ionology.com This is a rapid overview of what Digital Transformation is, the major mistakes businesses are making when approaching Digital Transformation and how they fix those mistakes. It provides a guide on where to get academically and peer reviewed frameworks and where to start with any Digital Transformation project.

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Mover Marketing for Solar Energy Providers
New movers are without a doubt the most lucrative audience across verticals, particularly when it comes to the solar energy industry. In the V12 and Porch 2021 New Mover Trends Report, research findings reveal that new movers are prioritizing solar as a top item and service to spend on during the moving process. Additionally, today's new movers are purchasing solar prior to moving, indicating that solar companies need to reach movers much earlier than they may have originally thought. As a result, reaching new movers throughout the entire move journey is critical to the success of your customer acquisition AND retention efforts. With MoverTech, solar energy providers can now identify and target moving consumers 2-6 weeks before they move with omnichannel and digital programs. MoverTech enables your business to gain deep insights into your ideal consumers' demographics, shopping behaviors, email addresses, telephone numbers, move to/move from addresses, property data, and more — providing a 360-degree view of today's new movers. Want to learn more about how new mover marketing can work for your business? Contact us: https://v12data.com/inbound/request-m... Connect with Us 🤝 LinkedIn: https://bit.ly/2VMQ9Ev Twitter: https://twitter.com/V12Data Facebook: https://www.facebook.com/V12Data/ #newmovermarketing #movermarketing #solarenergymarketing #solarmarketing #solarenergy #solar #customeracquisition #customerretention #omnichannel #roi

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Team Management of Priorities Using Salesforce Next Best Action, Flow, and Apex
For more information: https://unofficialsf.com/advanced-nba-using-apex-actions-to-empower-team-manager-to-set-team-priorities-via-next-best-action-recommendations/

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What is Customer Service?
http://youremploymentsolutions.com/ Customer service is the backbone of Your Employment Solutions. But how do we define what customer service is? And what's the difference between good and excellent customer service?

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MoverMatch
Did you know 90% of new movers are willing to try new brands? So, what are you doing to retain them at their new locations? With MoverMatch, you'll know if your customers are moving before they move, so you can retain them at their new location. Using your CRM data, V12 or your 3rd partner match partner will identify potential and verified movers so you can deploy new mover marketing campaigns to retain your moving customers. 🖥️ Schedule a Demo: https://bit.ly/34lqEON Connect with Us 🤝 LinkedIn: https://bit.ly/2VMQ9Ev Twitter: https://twitter.com/V12Data Facebook: https://www.facebook.com/V12Data/ #NewMoverMarketing #CustomerRetention #CustomerAcquisition #ROI #Sales #Marketing #MoverMarketing

⏵PlayDownload MoverMatch.mp3

TIBCO Accelerator: Next Best Action
Create opportunities to improve customer engagement with the TIBCO Next Best Action Accelerator. Define target audiences using a web interface based on TIBCO Spotfire and then link those audiences to offers issued to customers who complete qualifying activities to encourage loyalty and increase sales.

⏵PlayDownload TIBCO Accelerator: Next Best Action.mp3

The Lean Approach: Customer Acquisition and Archetypes
Once you think you’ve achieved product/market fit, you need to acquire customers, creating demand through marketing. Steve Blank argues the importance of creating a customer archetype to help you figure out where to find them. This video covers the acquisition process, and helps you understand concepts such as the lifetime value of a customer. Learn how to avoid mistakes in customer acquisition. THIS VIDEO CAN HELP ANSWER: How do you acquire customers? What’s an archetype and how do you create it? How do you match an archetype to an acquisition strategy? ABOUT THE KAUFFMAN FOUNDERS SCHOOL Visit the website: [http://bit.ly/1EW2br7] The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future. The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more. © Ewing Marion Kauffman Foundation.

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What is lean analytics?

⏵PlayDownload What is lean analytics?.mp3

What is Mover Marketing? | V12 Leadership Insights
Anders Ekman, President of V12, a Porch Company discusses how mover marketing has evolved and why it's important for brands to engage with movers as part of their customer acquisition and retention marketing programs. Connect with Us 🤝 LinkedIn: https://bit.ly/2VMQ9Ev Twitter: https://twitter.com/V12Data Facebook: https://www.facebook.com/V12Data/ #NewMoverMarketing #CustomerRetention #CustomerAcquisition #ROI #Sales #Marketing #MoverMarketing

⏵PlayDownload What is Mover Marketing? | V12 Leadership Insights.mp3

Designing a customer experience
We are very happy to announce that Amberlight is featured on a Telegraph Business Club film about 'Designing a Customer experience'. This video shows how Amberlight are successful when it comes to looking at consumer behaviour, and how we are able to paint a bigger picture for our clients.

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